CSR Communication Strategies
Approach to CSR Communication
The Ajinomoto Group believes that its CSR activities improve through effective communication with society. The company's stakeholder dialogues are at the center of the group's CSR management, which functions as "C" in the Plan-Do-Check-Act cycle. Additionally, the group will further promote other activities that engage with society.
Based on opinions obtained from annual stakeholder dialogues and survey findings, the group acknowledges that its corporate activities are not being fully communicated. In response, efforts are being undertaken to more effectively communicate to stakeholders, particularly the public at large, the group's approach to CSR in business activities and results of specific initiatives in the pursuit of its ideal, "Eat Well, Live Well."
Engaging with society through CSR communication
The Ajinomoto Group CSR Communication Plan and Initiatives
1. The Ajinomoto Group will develop corporate advertising campaigns that convey the Ajinomoto Group Vision, approach to business activities, and specific initiatives in relation to the challenges it has designated for humankind in the 21st century.
2. The Ajinomoto Group has created the following message and artwork to express its approach to solving the challenges for humankind in the 21st century through business activities.
3. Corporate communication materials of the Ajinomoto Group should be created according to the guidelines below in response to the expectations of the public and specialists, with the aim to gain the understanding of stakeholders, respond to their hopes, and attract new customers.
| Corporate communications material to the public should: | Corporate communications material to specialists should: |
|---|---|
|
|
