Communicating with Society
The Group's Approach to Advertising
The Ajinomoto Group recognizes that previous efforts to publicize its numerous CSR initiatives have been insufficient. Taking advantage of the occasion of the group's 100th anniversary, in fiscal 2009 the group began corporate advertising on television to broaden public awareness of its socially responsible activities. In fiscal 2010, corporate advertising was extended to print media, particularly newspapers, to provide information on CSR initiatives and promote a fuller understanding of the group's activities.
Seven main CSR initiatives of the Ajinomoto Group were featured in newspaper advertising, providing information on its wide scope activities to a diverse readership. The group also advertised in magazines, tailoring information to match the interests of each respective publication's readership.
The Ajinomoto Group will continue to carry out corporate advertising campaigns to further raise its public profile, in addition to other means for directly engaging with the public, such as factory tours, various public events, and lectures.
Corporate Advertising
Newspaper advertising
Public transportation advertising
Magazine advertising
