Contributing to Healthy Living through Nutrition
Approach and Initiatives for Healthy Living through Nutrition
Excessive nutritional intake is not limited to economically advanced countries: it is also becoming a serious social problem in emerging countries that have been rapidly developing in recent years. Unfortunately, the usage of sugar, salt, and fats to enhance food flavor, food texture and eating satisfaction is generally regarded as more appealing than using ingredients designed to reduce those items for the purpose of curbing excessive nutritional intake.
In this context, the Ajinomoto Group is developing ingredients that promote good health without sacrificing flavor as it carries out product development in accordance with the characteristics of each region of the world. In this way, the group is striving to help solve the global problem of excessive nutritional intake and prevent the chronic diseases that can develop because of it.
Through cooking techniques and seasoning, various food ingredients can have new uses for making delicious meals. Accordingly, the Ajinomoto Group is applying its technological expertise in the area of flavor to develop new seasoning ingredients in order to provide affordable products that have excellent nutritional balance.
Promoting new ways of eating can help eradicate undernourishment in emerging countries. The Ajinomoto Group is developing products toward this end, with the desire to contribute to achieving positive results by working together with civil society to solve social problems in emerging countries.
Initiative 1: Joint research on MSG benefits for tackling obesity
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Using fMRI equipment to analyze the brain
Ajinomoto Co., Inc. and the Agricultural Research Service (ARS) of the U.S. Department of Agriculture have undertaken a joint research project to examine whether the regular inclusion in the diet of monosodium glutamate (MSG), which is used to enhance the taste of foods, has beneficial effects on eating habits and body-weight management. The joint research study, commenced in October 2010 and conducted with ARS's Western Human Nutrition Research Center (WHNRC), is monitoring overweight and obese women to determine whether the addition of sodium glutamate to their food facilitates the control of appetite and caloric intake, and acts against body weight regain following a period of moderate dieting and weight loss.
The research project is being carried out in response to a growing consensus over the importance of new food and nutrition initiatives to combat obesity, one of the most serious health problems in the United States, without the use of medication or surgical methods.
Research conducted by Ajinomoto Co., Inc. has demonstrated that MSG improves the savory quality of foods and enhances the pleasure and satisfaction of eating. Furthermore, the regular inclusion of MSG or foods naturally rich in glutamate in the diet appears to improve overall diet quality and inhibit calorie intake without sacrificing eating satisfaction. These findings have raised expectations for the potential of umami, the natural source of MSG and an essential ingredient in a healthy Japanese diet.
Having followed these findings, WHNRC has teamed up with Ajinomoto Co., Inc. to pursue this field of research. For the joint project, the center is analyzing the effects of ingesting MSG on satiety and appetite control by scanning brain activity using functional magnetic resonance imaging (fMRI) equipment at the Davis campus of the University of California, where the center is based.
Looking forward, Ajinomoto Co., Inc. intends to continue carrying out pioneering research activities with the aim to contribute to human nutrition and health.
Spotlight: The School Tour of Education on Eating
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Children tried making dried bonito shavings using special equipment
Ajinomoto Co., Inc. organizes the School Tour of Education on Eating as an educational activity that provides opportunities for school children to become more interested in food and learn more about Japanese cuisine, the traditional uses of the soup stock dashi in Japan, and the excellence of umami.
The tour involves visits to elementary schools by company employees who, acting as instructors, give lessons that allow students to have fun while learning about the secrets of flavor, the sense of taste and the importance of dashi and umami in Japanese food culture.
The tour began in fiscal 2006, and in fiscal 2010, more than 300 classes were conducted. About 800 employees and executives have registered as instructors for the program.
Commenting on the classes, a fourth-grader exclaimed, "I though it was great how adding dashi to miso soup made it taste better," and a sixth-grade student said, "I was surprised that umami was discovered by the Japanese." For employees involved in the program, contributing to food education in Japan as teachers has given them a new source of confidence and pride in the company's activities.
Ajinomoto Co., Inc. plans to continue the School Tour of Education on Eating to enable even more school children to discover the wonders of dashi and umami.
Spotlight: The dashi cafe, a place where people can experience the great taste of dashi
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The opening ceremony for the dashi cafe

A cooking class held once every month at the dashi cafe
Recognizing that the number of young people in Japan unaware of the traditional soup stock dashi is growing at an alarming rate, Ajinomoto Co., Inc. opened the dashi cafe, where people could learn about the fundamental essence of Japanese cuisine.
Visitors can enjoy free demonstrations on making ichiban-dashi, the most delicate and fragrant dashi, as well as taste a simple soup called osuimono made by adding salt and soy sauce. They could also learn how to use dashi remains in cooking.
In its first six months, the cafe attracted over 20,000 visitors. Positive comments included gratitude for discovering how to reduce the use of salt though dashi, and the pleasure of cooking with it.
All of the staff are overjoyed with the cafe's reception, and are enthusiastically planning a host of new activities for showing the benefits of dashi.
Initiative 2: Producing low-fat frozen foods through high-temperature steam cooking method
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A package of Agezuni Sakuttosan, frozen whitefish prepared using high-temperature steam

A Japanese boxed lunch
Ajinomoto Frozen Foods Co., Inc. (FFA) conducted a consumer survey to determine which of family members most often received boxed lunches prepared by housewives. Results showed that most lunches were made for husbands, followed by children attending junior high and high schools.
Furthermore, about 60% of housewives preparing lunches for junior high and high school students used frozen foods in the lunches, while fewer than 40% used frozen foods to make lunches for husbands. The main reasons that housewives gave for not using frozen foods were that such products are generally high in calories and oily after frying.
In response, the company made use of its original high-temperature steam cooking method to develop Agezuni Sakuttosan, a range of low-calorie frozen food products that are not fried in oil. After releasing it to the market, customers rated it highly and a growing number of housewives are using it for boxed lunches, especially for their husbands.
FFA looks forward to releasing more delicious and healthy products prepared with this original method to promote more enjoyable and health-conscious eating habits.
Initiative 3: Improving nutrition in developing countries through the AIN program
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History of development assistance under the AIN program from December 1999 to April 2011
Number of projects:
53 in 12 countries (India, Indonesia, Cambodia, Sri Lanka, Thailand, Bangladesh, Philippines, Vietnam, Malaysia, Myanmar, Brazil, and Peru)
Total amount of development assistance provided: 180 million yen
Number of people benefiting from development assistance projects: Approximately 80,000
As a group of companies that contributes to global health, the Ajinomoto Group considers the improvement of nutrition in developing countries to be an important mission. On this basis, it launched the Ajinomoto International Cooperation Network for Nutrition and Health (AIN) program in 1999, the 90th anniversary of the company's founding.
The AIN program solicits project applications from NGOs and NPOs based in countries around the world, and then determines which projects to give development assistance based on investigations by experts and onsite observations by the Ajinomoto Group's employees. After a project commences, an Ajinomoto Group company in the same country provides various kinds of local support, including education on nutrition, with the aim to raise the level of the project's activities.
Through the AIN program, the Ajinomoto Group intends to work in unison with its stakeholders to help improve the health and vitality of people around the world in the future.
Examples of projects supported by the AIN program
1. School Lunch Project Using Vegetables Grown in School Gardens in Brazil
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A workshop on improving nutrition
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Local residents participate in a cooking class
For two years from April 2009 to March 2011, the AIN program provided assistance to the School Lunch Project Using Vegetables Grown in School Gardens, a project run by the organization, Associação Crianças de LUZ, in cooperation with a local university. The project worked to fight malnutrition among children living in poor fishing villages in the northeastern part of Brazil.
The activities of the project included providing mothers with workshops on nutrition improvement and cooking classes, as well as growing vegetable gardens together with children. They gained a stronger interest in local foods, and vegetable consumption by the children increased.
The university created a cooking manual for the mothers at the end of the project, with recipes provided by Ajinomoto do Brasil Ind. e Com. de Alimentos Ltda. The manual will be used for similar projects in other regions of the country.
2. Agriculture for School Lunch Project in Thailand
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School lunches being served
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Students learn how to raise chickens
For one year from April 2010 to March 2011, the AIN program provided assistance to the Agriculture for School Lunch Project, which is carried out by the NGO, Education for Development Foundation. Through the project, children learned how to grow food at their schools to provide ingredients for school lunches.
Under the guidance of specialists in the community, students took up the challenge of growing vegetables and raising fish and chickens. Five schools participating in the project held exchanges and gave school tours to share their experiences and knowledge. Furthermore, the students gained a greater understanding of food and nutrition as a result of regular classes on nutrition.
The project was completed after one year, and was successful in fostering student leaders and encouraging participation in the community through nutrition education. On the recommendation of Ajinomoto Co., (Thailand) Ltd., the Ajinomoto Group decided to provide assistance to this project again for two years beginning from April 2011.
Projects supported under the AIN program in fiscal 2010
(Projects marked with
were completed during fiscal 2010)
| Project name | Implementing organization | Country | Period of support from the Ajinomoto Group |
|---|---|---|---|
| Creating a System for Sustainable School Lunch—A Model for Local People's Participation and Cooperation | Japan Bangladesh Cultural Exchange Association | Bangladesh | 2 years (2010–2011) |
| “Shokuiku” (Food and Nutrition Education) Program for Improvement of Nutritional Status of Mothers and Infants in Poor Rural Areas | Hunger Free World, a specialized non-profit organization | Bangladesh | 3 years (2010–2012) |
| Development of Educational Materials on Clean Water, Nutrition, and Health with Participation of Community Residents in Bangladesh | The Japan Asian Association & Asian Friendship Society | Bangladesh | 2 years (2010–2011) |
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The Education for Development Foundation, an NGO in Thailand | Thailand | 1 year (2010) |
| Food Education through School Lunches and Organic Vegetable Gardens | LOOB JAPAN | Philippines | 2 years (2010–2011) |
| Nutrition Improvement Project through Construction of a Nutrition Education/Meal Service Center and Development of Vegetable Gardens | PH-Japan, a specialized non-profit organization | Indonesia | 2 years (2010–2011) |
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Thaibinh Medical University | Vietnam | 3 years (2008–2010) |
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Save the Children Japan | Vietnam | 2 years (2009–2010) |
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Universiti Putra Malaysia, a local university | Malaysia | 2 years (2009–2010) |
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Associação Crianças de LUZ | Brazil | 2 years (2009–2010) |
| Project for Network Development and Community Empowerment for Promotion of Good Practices in Nutrition | AMDA-MINDS, a specialized non-governmental organization | Peru | 3 years (2009–2011) |
Click here for more information on the AIN program
The Corporate Citizenship Forum on Nutrition and Health
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The venue for the forum
Initiative 4: The Ghana Nutrition Improvement Project
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Mothers and children wait at a clinic to receive a check-up
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Koko, a traditional porridge in Ghana
The Ghana Nutrition Improvement Project began in fiscal 2009 through collaboration between Ajinomoto Co., Inc., the University of Ghana, and the Nevin Scrimshaw International Nutrition Foundation. Since then, various organizations have become involved.
In April 2010, Royal DSM N.V., a Holland-based life science company with extensive experience in nutrition improvement activities, joined the project to help develop products using the concept of "open innovation." In November of the same year, the project made agreements with two international NGOs, CARE International Japan and Plan Japan, to collaborate in assessing prototype products and marketing. In the following month, the Japan International Cooperation Agency (JICA) selected the project for inclusion in its "Preparatory Survey for Base of the Pyramid (BOP) Business Promotion" program.
| Project Timetable |
|---|
Fiscal 2009–2010
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Fiscal 2011–2012
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Fiscal 2013
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Tamotsu Iwamoto (left), Member of the Board and Corporate Vice President of Ajinomoto Co., Inc. with an official from the Ghana Health Service, marking the memorandum of understanding
In April 2011, the Ghana Nutrition Improvement Project concluded a memorandum of understanding with the Ghana Health Service to cooperate in assessing the benefits of prototype products, providing education on nutrition, and other activities. The agreement is a testament to the project's value in addressing infant malnutrition.
Moving forward, the project is striving to establish a social business model in which local production is set up from an early stage and products are delivered to the impoverished in the area. From there, the project will consider how to extend this model in Ghana to other developing countries.
1. The United Nations' Millennium Development Goals comprise eight goals aimed at solving problems related to poverty in developing countries, with the overall goal to reduce global poverty by half by 2015, through cooperation among relevant organizations including national governments and the United Nations itself. Based on international development targets, the goals were officially established with the United Nations Millennium Declaration, signed by 189 countries including Japan, along with deadlines for achieving targets and indicators to measure progress.
Click here for more information about the Ghana Nutrition Improvement Project [
:3.4MB]
Click here for more information about CARE International Japan
Click here for more information about Plan Japan
Initiative 5: AminoIndex® promotes amino acid diagnostic technologies for better health care
On April 1, 2011, Ajinomoto Co., Inc. launched the AminoIndex® diagnostic service, which applies technologies developed in-house. The service checks health conditions and the possibility of contracting disease by measuring the concentration of amino acids in the blood. Working with SRL, Inc., a company that conducts clinical laboratory tests, AminoIndex® is starting out in the field of preventive medicine, initially offering tests to screen for cancer risks. From there it will expand activities with a focus on providing medical check-ups.
Taking an entirely new approach to the health check, AminoIndex® enables simple and easy cancer screening with a single collection of blood. At present, five types of cancer can be screened: lung, stomach, colon, breast (for women) and prostate (for men). Research and development is proceeding with the aim to raise the number of new items for clinical testing, including gynecologic cancer and metabolic syndrome. In the future, the service expects to play a part in a medical exam system that never misses a sign of disease.
Through this diagnostic service, Ajinomoto Co., Inc. is offering people opportunities to check their health using new technologies that apply amino acids. Moving forward, the company intends to provide ways to maintain health and advance medical care via nutrition, beginning with the early detection and treatment of cancer, metabolic syndrome, and other ailments. Ajinomoto Co., Inc. also hopes that this service will help curb rising costs for healthcare.


