Regional Activities
Ongoing Mountain Village Recovery Support in China's Sichuan Province
A project to support the recovery of Yunhua, a mountain village in China that was devastated by the Great Sichuan Earthquake, reached a major turning point in 2010 after two years since its commencement. During Spring, support increased across the entire region, including Yunhua, due to people moving into centralized permanent housing from temporary housing units around the region.
In August, however, an avalanche severely affected an area with existing temporary housing facilities. Several villagers died from the disaster and others remain missing. Furthermore, the avalanche completely changed the natural scenery, which had been a tourist attraction, and swept away kiwi fruit fields that were planted in an attempt to revive the local economy.
In an effort to deal with these hardships, the Ajinomoto Group helped to improve local residents' self-governing efforts, assisted a volunteer organization of local university students to increase its support activities, and expanded its support activities across an array of fields including economy, culture, education and health. Employees from the Ajinomoto Group companies in China also took extended periods of leave to continue assisting relief efforts at the village.
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People moving into permanent housing from temporary housing in the spring of 2010
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The area where temporary housing was destroyed by an avalanche in August 2010
Student volunteers and local children participate in the summer camp
Amoy Food Ltd. Visits Elderly Care Facilities
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Classes on making healthy dishes for people with chronic diseases such as high blood pressure
Amoy Food Ltd. is a manufacturer and retailer of soy sauce and frozen food products. Since 2010, the company has held activities to enhance awareness on health in collaboration with the United Christian Nethersole Community Health Service (UCN), a non-governmental organization. Nutrition education programs are provided for seniors who suffer from chronic diseases such as high blood pressure.
Through plant tours, participants of the programs learn about the variety of soy sauce and their production methods. They are also taught how to correctly read nutrition labels to identify high-sodium foods and plan a nutritious diet.
In addition, healthy cooking classes with the UCN dietician's recipes are held using Amoy Food's low salt soy sauce. The activity is highly regarded by UCN social workers as an initiative that broadens knowledge on soy sauce production, promotes healthy living, and expands social networks. The UCN plans to continue to strengthen ties with Amoy Food.
Appreciation Day at the AJINOMOTO STADIUM
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A demonstration of how dashi is extracted
A presentation by Ajinomoto General Foods, Inc.
The first Appreciation Day at the AJINOMOTO STADIUM was held in 2008 with the cooperation of Tokyo Stadium Co., Ltd. The Ajinomoto Group has since held the event annually at the site to engage with local communities and showcase the facility.
The fourth Appreciation Day at the AJINOMOTO STADIUM was held on May 15, 2011, and attracted a total of about 25,000 visitors. The Ajinomoto Group exhibition area featured displays on its CSR activities, and presentations were held on the products of Ajinomoto Co., Inc.; Calpis Co., Ltd.; and Ajinomoto General Foods, Inc. Dashi cafe was also set up to demonstrate how dashi soup stock is extracted from foods. The approximately 8,000 attendants who visited the Ajinomoto Group exhibition area appeared to enjoy the attractions while gaining a greater understanding of the group's corporate activities.
The group intends to participate in similar events in the future as it works toward sharing information with consumers.
