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Corporate Citizenship Activities


Smile Earth! Global Citizenship Activities for the Future

Initiated by the Ajinomoto Group in fiscal 2007, Smile Earth! Global Citizenship Activities for the Future encompasses voluntary social contribution activities by group employees around the world. The number of participating companies has been steadily increasing, and new initiatives are being planned that enable even more group employees to easily join in the activities.

Worldwide clean-up activities around business facilities

A total of 233 work sites and approximately 9,200 employees participated in the group's Worldwide Clean-up Day held on October 21, 2010, an increase of 68 work sites and 2,600 employees compared to the previous year.

Clean-up activities at Wan Thai Foods Industry Co., Ltd. in Thailand

Clean-up activities at Wan Thai Foods Industry Co., Ltd. in Thailand

Employees clean the area around the Kansai Branch of Ajinomoto Pharmaceuticals Co., Ltd.

Employees clean the area around the Kansai Branch of AJINOMOTO PHARMACEUTICALS CO., LTD.


The Mottainai (What a waste!) Campaign

  • The Semarang and Medan Branches of PT Ajinomoto Sales Indonesia participate in the Mottainai Campaign

    The Semarang and Medan Branches of PT Ajinomoto Sales Indonesia participate in the Mottainai Campaign

The Mottainai (What a waste!) Campaign was carried out at 53 work sites in December 2010, 13 more sites than in the previous fiscal year. Employees collected unused items such as postcards and books with a total value of about 200,000 yen. They were donated to non-profit organizations including Terra People Act Kanagawa and Japan Emergency NGOs (JEN) that aid educational and health support activities for women and children in Thailand, Myanmar and India; and the construction of schools in Afghanistan.

The Eco Action Campaign

The Eco Action Campaign activities undertaken in fiscal 2010 included the Clean Dish Campaign for reducing leftovers at Ajinomoto do Brasil Ind. e Com. de Alimentos Ltda.; a waste reduction campaign at Ajinomoto (Malaysia) Berhad; a greenery campaign at the Kyushu Plant of Ajinomoto Co., Inc.; and a CO2 reduction contest at Ajinomoto Bakery Co., Ltd.

  • Clean Dish Campaign at the Ajinomoto do Brasil Ind. e Com. de Alimentos Ltda.

    Clean Dish Campaign at the Ajinomoto do Brasil Ind. e Com. de Alimentos Ltda.

  • Employees take part in a waste reduction campaign at Ajinomoto (Malaysia) Berhad

    Employees take part in a waste reduction campaign at Ajinomoto (Malaysia) Berhad

  • Employees plant flowers as a part of a greenery campaign at the Kyushu Plant of Ajinomoto Co., Inc.

    Employees plant flowers as a part of a greenery campaign at the Kyushu Plant of Ajinomoto Co., Inc.

  • Data submitted to the CO2 reduction contest held at Ajinomoto Bakery Co., Ltd.

    Data submitted to the CO2 reduction contest held at Ajinomoto Bakery Co., Ltd.


Slogans to promote human rights awareness

The Ajinomoto Group calls on employees and their families to create slogans for an annual event to promote human rights awareness. In fiscal 2010, the group received 3,065 slogans from 1,962 employees and 627 slogans from 315 of their family members.

Click here for more details on initiatives for labor-management and human rights


Donations to the Ecocap Movement

  • A box for collecting plastic bottle caps is placed at the Ajinomoto Group workplaces.

    A box for collecting plastic bottle caps is placed at the Ajinomoto Group workplaces

The Ajinomoto Group collects plastic bottle caps for donation to the Ecocap Movement, an NPO that sells the caps to recycling companies to raise money to purchase vaccines for children in developing countries. In fiscal 2010, the group collected enough bottle caps to provide vaccines for about 200 children.

Visits to a foster home for children

  • A donation presented to the foster home

    A donation presented to the foster home

Employees from the Tohoku Branch of Ajinomoto Co., Inc. have been paying regular visits to Okano-ie Kodomo Home, a foster home for children, for the past five years. They prepare dinner and dine with the children as well as read stories to them. In fiscal 2010, the branch also raised money to donate to the home.

In fiscal 2011, the Ajinomoto Group is working to provide support to areas affected by the Great East Japan Earthquake through the Mottainai Campaign and the Ecocap Movement organized under Smile Earth! Global Citizenship Activities for the Future.

Table For Two program in Japan

  • Posters promoting the Table for Two program along with a healthy meal

    Posters promoting the Table for Two program along with a healthy meal

Since April 2010, Ajinomoto Co., Inc. has been participating in the Table For Two program, a corporate social contribution project initiated in Japan to provide school lunches to children in developing countries. Through the program, 20 yen, the cost of a school lunch in a developing country, is donated for every Table for Two healthy meal served at the company's head office cafeteria.

A total of 401,780 yen was collected in fiscal 2010, enough to pay for 20,089 meals.

Starting from May 2011, the company began using 10 yen from each Table for Two donation to purchase food supplies for victims of the Great East Japan Earthquake. Specifically, the funds are being used to deliver food to evacuation centers and temporary shelters in cooperation with NGOs working in the disaster areas.

The program was also initiated at the company's Kawasaki Administration & Coordination Office cafeteria in July 2011. To expand the program further, Ajinomoto Co., Inc. intends to encourage participation by other work sites and group companies in the future.

Click here for more details on the Table For Two program


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